Which is the best way to communicate a company’s brand identity.. A. Typography based logo OR B. Hidden Concept based logo?

Answer by Christo Thomas Jose:

Its always better to have a logo that says, what they do, especially, if the brand is new and they want people to know about their business. In today's scenario its easy to get brand visibility due to media and social media.

What I was talking about in the first stance is, Baskin-Robbins, have 31 flavors, and they just thought to show it off in their logo, making it strawberry pink in color.

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