Social Media Marketing

linkedin business lead

What is the best way to generate business leads from Linkedin?

Adapted from Rohit Onkar:

I am  always asked this question “How can LinkedIn help with marketing?” from  clients, subordinates and even my bosses. If you follow the below  mentioned power points, LinkedIn can do wonders for your business.

1. Optimize your LinkedIn profile – Chances are when people are looking to buy products/services, they  might just stumble upon your profile. A good description of what kind of  services/products you provide might just help you rope in few leads.
#Tip: The new skill endorsement feature is another reason why you should list your skills and expertise on your LinkedIn profile.

 2. Brand your company page and keep it active – LinkedIn has realized the importance of a company page as a community  building tool and is in the process of re-designing it to make it more  visual in nature. Having a products and services tab and doing status  updates is a must. If you can get a couple of existing clients to  recommend your products/services that will give your company page the  initial buzz that it requires. Also, it will have a significant impact  on the purchase decision of your prospects. Company pages also serve as a  medium where existing customers can come and ask for support. Once you  have a good number of followers, you can lure your prospects by special  offers in addition to giving existing customers discounts on  repurchases.

 3. Identifying prospects through LinkedIn Groups & Answers – This one has worked wonders for my current clients. It’s always  better to target people who are already looking for a product/service  you provide. It’s more of shifting the paradigm form  “push” to “pull”.  Use LinkedIn signal to look for such prospects. There are numerous  conversations going on in LinkedIn groups and answers. You just need to  find them 🙂

 4. Using LinkedIn advanced people search – This one is more of building a prospect network and tends to give  benefits in the long run. Add people who fall in your target category  and start interacting with them. But be careful about being too pushy.  This method is a double edged sword and might lead to a social media  backlash. There is surely an amount of success rate involved with this  process but you just need to be a little extra careful. For quicker  results, Inmails with guaranteed responses are also a good option.
#Tip:  Upgrading to a premium LinkedIn account will help quicken the above  process and also give you insight on prospective clients visiting your  LinkedIn profile.

 5. LinkedIn advertising – A solution offered by LinkedIn which is totally worth it. For B2B  specially, the ability to target people by job function and industry  gives a great ROI. The self advertising program starts with $2/ad click.  This is great and you tend to get better results when you target the  mid-bottom section of the organizational pyramid. These people may not  be decision makers but are most definitely strong influences.

For targeting the upper section of the organizational pyramid (in a b2b  scenario) or if you are looking for a b2b/b2c branding + lead generation  solution, you must take a look at LinkedIn custom ad units &  solutions – http://socialmediatoday.com/rohit-onkar/688031/customized-linkedin-adver…

 These solutions though a bit on the higher end ( you need a minimum  budget of $2,000 ) give you better reach and “hotter” leads. So if you  are looking to beat the competition in the self advertising program and  reach “only” decision makers, you should consider using them.

 6. Converting “Weak Social ties” into “Strong Social Ties” – Quite a few times, the prospects you have identified on LinkedIn via  any or all of the above steps, don’t convert into customers immediately.  This is specially true for high end b2c products and almost every b2b  product wherein the purchase cycle is long and involves a lot of social  elements. In such a scenario, you must create a LinkedIn group and get  all of your prospects to join the group including your existing  customers. When your prospects hear the experiences/testimonials of your  existing customers, they sure will convert into customers. In addition,  by doing this you are creating a community of product/service/brand  evangelists and advocates.

 The group will also be a resource  to cross sell/ up sell your services/products. Just like your company  page, customers can also seek support within your group.

 Once  the group becomes large enough, you can create sub groups for existing  customers and “weak social ties” ( prospects ). Also, if you have a  large sales force, you should invite them to join the group as well and  get them to close some sales 🙂

 The major difference between a  company page and owning a LinkedIn group and the reason you must own  both is the fact that via a company page you will always be the one who  has to initiate a conversation ( the functionality is such ). Whereas in  a LinkedIn group, people talk amongst themselves. Another point to  consider is that whenever you post a company page update, it is pushed  into the news feed of the people who follow the company, whereas group  discussions are sent via email to people ( 1 email per week ).

 7. Being patient and staying away from myths about LinkedIn – Just accept the fact that good things take time to materialize. Be  patient and LinkedIn can work wonders for you. Finally, stay away from  myths like “LinkedIn is only for HR” or “people come to LinkedIn only  when they want to switch jobs”. A recent study shows that people come to  professional networking sites like LinkedIn because it helps them  perform better in their present job assignment as opposed to “just”  looking for a new job. You can refer the snapshot below.

linkedin business lead

P.S.  I asked myself why I come to LinkedIn and the better part of me agrees  with the “blue” guys on top. Do you agree too? How successful has  LinkedIn marketing been for you? Let us know in the comments section.

Can LinkedIn Help You with Your Marketing?

As far as a practical example is concerned, my firm SMG Convonix has been able to identify 120 prospects for a b2b client in a period of 6 months from point number 3 alone! The cost per customer lead has come down to $20 from $96 as a result of point 5. All the above steps have resulted in an increase in lead conversion rate by 84%!

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The ROI Rap

The ROI Rap

How big of a deal is Uber?

Answer by Michael Wolfe:

  • If you think of Uber as a town car company operating in a few cities, it is not big.
  • If you think of Uber as dominating and even growing the town car market in dozens of cities, it gets bigger. (Data point: there are now more Uber black cars in San Francisco than there were ALL black cars before Uber started).
  • If you think of Uber as absorbing the taxi markets, it gets pretty huge.
  • If you think of Uber bringing taxis to parts of the world that did not have them before because of insufficient density, it gets even larger.
  • If you think of Uber as a personal logistics service that can drive your kids to school and back, take you to work, pick up your parents at the airport, drive you to date night so you can get your drinks on, it gets very very large.
  • If you think of Uber as delivering both people as well as things (packages, dry cleaning, groceries) it gets even larger.
  • If you think of Uber as a replacement for your car, it gets even larger.
  • If you mix in a fleet of selfdriving cars, orchestrated by Uber, it grows again.
  • If you think of Uber as a giant supercomputer orchestrating the delivery of millions of people and items all over the world (the Cisco of the physical world), you get what could be one of the largest companies in the world.

Update, 12/10/2013: Could Uber Be Bigger Than Facebook Someday?

View Answer on Quora

What would happen if the worlds best social media marketers united and put there expertise and strength behind a good cause?

Answer by Christo Thomas Jose:

There is no marketing without products. So, this best marketing guys also needs best developers, designers, product managers etc.

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Can i use space in url for seo friendly url ,if not then which symbol i can use instead of space?

Answer by Christo Thomas Jose:

Use underscores( A_B_C_D )as they have more value in SEO and as you have already used hypens or dash !!

View Answer on Quora

Which are most effective free Press Release website to post PR?

Answer by Christo Thomas Jose:

Here is a list of some free PR websites that might help you.
This is not a full list. More will be added when I get time..

News Release, Newswire
ExchangeNet Home Page, the place on the Internet for exchanging information and ideas.
Connecting Experts with the News Media
Express Press Release Distribution
Express Press Release Distribution
The Best Search Links on the Net
http://www.fastpitchnetworking.com
fibrefashion.com
The Leading Fitted for Life Site on the Net
Florida Express Press Release Distribution
http://www.forrelease.com
Free News Release – Monthly Report
Free Online Press Release Distribution
http://www.FreePressRelease.co.cc
http://www.Free-Press-Release.com
Future home of something quite cool
The Best Search Links on the Net
Free Press Release Distribution
Free Press Release Distribution Service
Home
Free Press Release Submit
U.S. Tech News Updated Daily!
Press release distribution | Media contacts | Email the media | Publicity lists
Georgia Express Press Release Distribution
Essay Writing, Essay Help. Custom Writing Service. Research Paper, Essay, Term Paper And More
Computers, Internet, Business and Personal Technogy News from GroupWeb.Com
gurgaonindustry.com
Health Care Press Release Search Engine, Search Medical Press Releases
HighWire
Microcap stock guide
Virtualization and Automation Solutions for Desktops, Servers, Hosting, SaaS
Hungary Newswire and Press Release Distribution
Showing You How to Ignite Your WOW through Quantum Collaboration
Idea Site for Business
News releases, copywriting, publicity, book publicity, publicity services by Direct Contact PR
Press Release (PR) distribution service by India PRwire
Press Release Distribution Service
The first choice for business news and press releases
infosoftway.com
http://www.internetwriters.com
The Itil Community Forum
Indonesia Home Decor Accessories
•••> Free Classifieds Advertising, Free Classified Ads, Free Business Advertising, Cheap Advertising
http://www.learn-more.org
http://www.limosless.com
http://www.live-pr.comen
Lunar Eclipse Press Release
Oceanic Designs
Website Advertising, Internet Marketing Services for Web site Advertising Majon
http://www.malebits.com
Marketwire – Newswire service for online press release distribution, social media releases, social media monitoring, online newsrooms, news release analytics and reporting
Maryland Express Press Release Distribution
Massachusetts Express Press Release Distribution
mediapeak.com – internet tv
News and Conferences for Media, Marketing and Online Advertising Professionals
MediaSyndicate.com – The Free News Posting Site – Free Press Releases

View Answer on Quora

Should we use short names (e.g. calculator, flashlight, emoji) or should we use keyword rich names instead?

Answer by Christo Thomas Jose:

Please note that there are thousands of Apps with the same purpose, like Calculators, Flashlight etc. So, it is not easy to get the attention of the customers only via the simple name.
In order to keep your customers buzzing about your app, you should use a special feature that is only in your app along with the app name.
For eg: Your app is a Camera app which includes numerous Filters and it is Free. So, you can name it as Camera (Special Filter Name) Free.
You can add 100 keywords later in the keyword category. So, there is no need to add Keyword rich names.
Just remember, how Farmville, Skype etc are doing business. They don’t have any keywords in their App names,  but just good use of App Store Optimization.

View Answer on Quora